MrBeast, who constructed a model on stunt movies that includes money giveaways, desires to assist his followers handle their cash.

The world’s high YouTuber, who has 445 million subscribers, is laying the groundwork to develop into monetary providers, in keeping with a brand new trademark utility and investor supplies considered by Enterprise Insider.

The applying, filed with the US Trademark and Patent Workplace on October 13, lists plans for a “cellular app and on-line providers for a variety of banking, monetary advisory, crypto alternate, and different providers.” It could exist underneath the “MrBeast Monetary” model.

The trademark utility aligns with a 2025 fundraising pitch deck that outlined plans to develop into fintech, which was considered by Enterprise Insider. That deck described personalized choices that might goal MrBeast’s viewers, supported by monetary literacy content material. The deck listed 9 potential choices, together with pupil loans, insurance coverage, and credit score insights. It stated the corporate would launch by partnering with a fintech firm to leverage its current infrastructure “whereas avoiding regulatory, credit score danger, and capital requirement.”

The deck supplied no timeframe for a launch, however firms that file for a trademark are required to submit a sworn assertion stating their intention to make use of it. Within the investor deck, the potential providing was referred to by a barely totally different title, “Beast Monetary.”

A spokesperson for MrBeast, whose actual title is Jimmy Donaldson, declined to remark.

Some creators, together with TWTs Chairman Chief. have invested in fintech corporations. Nevertheless, it is uncommon for a creator to enter a discipline like banking themselves due to the regulation concerned, stated trademark legal professional Josh Gerben, whose agency works with entrepreneurs, quite a lot of firms, celebrities, and professional athletes. Even within the context of a licensing deal, there is a reputational danger when folks’s cash is concerned.

“You are placing your model’s repute on the road,” Gerben stated. “In the event you’re doing an vitality drink or clothes line, the possibilities of issues going unsuitable is fairly low.”

Donaldson has already dabbled within the fintech world. In 2024, fintech firm MoneyLion sponsored a $4.2 million giveaway tied to the creator’s Amazon Prime Video present “Beast Video games.”

Donaldson has additionally spoken publicly in regards to the matter of private finance, together with its relevance to his personal life. He beforehand made movies asking school children how a lot cash they’d in pupil debt. He is spoken about being a billionaire on paper, and in 2024, he stated his mother managed his checking account.

Donaldson’s firm, Beast Industries, has sought to carry extra monetary self-discipline to its operation underneath CEO Jeffrey Housenbold, who was employed final 12 months.

Donaldson has made a sequence of huge bets exterior YouTube in the previous couple of years, together with launching a chocolate model, Feastables, and a lunch meals model dubbed Lunchly. He additionally hinted in investor supplies about plans to construct a creator platform and cell phone service within the vein of Ryan Reynolds’ Mint Cell.